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Juliane Borges

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Sloggi – Let Go

Life is about choices! This short sentence scares many people, including the one who is writing this article. Women are gaining more and more space in the society, we are becoming multitasking women, because we have developed the ability to do several things at once. But this is not always positive, because with the daily rush, and the concern to solve and deal with things, we forget to take care of one of the most important things: ourselves. We put a huge pressure on our shoulders, we suffer to have the need to create and become better versions of ourselves. But sometimes it is better to slow down the rhythm, take a breath, leave the worries aside and for a moment let go! It’s been following this concept of “Let Go”, which Sloggi, the leader brand in the underwear market, has led me to an unusual adventure, where in addition,…

Smoking Drama

A cigarette, red lips and a brainstorm, a color palette that involve black and white and a vintage touch. Who captured the drama was Edith De Michele, a fashion photographer based in Italy.  Check below: IT- Una sigaretta, labbra rosse e una mente con molti pensieri, una palette di colori che coinvolge il bianco e nero, e con un tocco vintage. Chi ha catturato il dramma è stata Edith De Michele, una fotografa di moda, basata in Italia.  Controlla qui sotto: PT- Um cigarro, lábios vermelhos e uma mente com tantos pensamentos, e uma cartela de cores que envolve o preto e o branco, e com um toque vintage. Quem capturou a dramatização foi Edith De Michele, uma fotografa de moda, baseada na Itália. Confiram abaixo: Yihang Zhang MakeUp Edith di Michele Photography

Brazil for a while

Logbook – Juliane Borges I went to Brazil, my country of origin, for 3 weeks. In addition to work things out for work, I had the pleasure to meet the photographer and film maker Guilherme Mira. We did a shooting and a video – which we will post here soon … but in the meanwhile you can also check this link: Vimeo There are professionals who make it all much easier, more natural and fun, this is the case of Gui. I would say that this was the essence that we tried together to represent through the photos. Below you can check some of these shootings, we chose an outdoor location , which made tue result even better: IT- Diario di bordo – Juliane Borges Sono andata in Brasile, il mio paese di origine, per 3 settimane. Oltre a risolvere le cose per il lavoro, ho avuto il piacere di…

Spring in Black & White

 Spring is represented in various forms in the fashion world, mainly prints, it comes in different colors and sizes. We’re not just talking about something ultra colorful, full of flowers and so on, because the spring this time came in black and white, and mixed with stripes, all in the same garment: a very versatile dress, to wear both in a formal occasion, or on a sunny afternoon with a production styled as a casual street style. The modeling structured in the waist zone and the wide skirt, along with the art of the print that mixes two different concepts, makes the piece very unique and special. Following a more casual style, the dress in this case is combined with a pair of oxford, and to enrich the production, the key accessory is the mini bag with embroidered details . And you? How would you have combined this dress? IT-…

Milan Fashion Week – Out & About

After New York and London, it’s up to Milan, the fashion capital, showing its trends for next winter 2016-17. For the first day, (25), the outfit chosen for the first commitments was a bit fancy. The production started with a main piece: the Itakli fur, which combines two colors, black and pastel pink. Having a basic idea, and already having also a protagonist, to complete the rest of the look becomes easier. Since the fur draws the attention to itself, the best choice was to opt for a more sober garments to end the production without loading it too much, but leaving it modern as well, playing with accessories such as the Manurina bag that fits perfectly along with the fur color palette.IT- Dopo New York e Londra, tocca a Milano, capitale della moda, mostrare le sue tendenze per il prossimo inverno 2016-17. Per il primo giorno, (25), l’outfit scelto…

Tropically

Summer, sun, pool, vacation, and very soon, carnival … This is the current mood in Brazil. Not bad, right? Ultràchic Milano has traveled along with Culture & Trends to the tropical country, with its clothes and its mix of prints that accurately reflect the climate and the Brazilian joy. Eventually, the useful has joined with the pleasant, and the result was an colorful and full of prints editorial, where wearing a piece that has reappeared on the beachwear word, the swimsuit. Obviously the piece currently is revisited with new cuts and prints, different modeling, all to modernize an item that appeared in the ’20s. In addition to being considered a “Trend alert” for each new summer season, the swimsuit has been added along with more Hit Beachwear Garments, as well as give a sophisticated air to any production. Take a look: IT- Estate, sole, piscina, vacanza e fra poco carnevale…

Star Wars – The Force Awakens

Who is a fan of Star Wars? Just over a month ago, the seventh film of the series was released: Star Wars – The Force Awakens. More than 3 million people have seen the film, which deserves to be watched literally, even by those who are not fanatical to the saga. And speaking of Star Wars, a few days before the premiere of the highly anticipated movie, Culture & Trend team had the amazing opportunity to go to the Disney’s office in Italy for an unforgettable and unique experience, accompanied by the makeup brand Max Factor. The reason for this special event, was to give us an experience of makeup inspired by Star Wars, with the help of the famous makeup artist Rajan Tolomei. Were explored two different moods: the dark side and the light side We started with the light side, it was obviously something lighter and less loaded…

Merry Christmas!!!

Today is Christmas Eve! Moment that many people devote to spend with beloved ones, especially with family. It is time to celebrate and share the joy, love and peace between us. Culture & Trend has chosen for this day, to celebrate this date wearing Desigual. Two outfits entirely signed by the brand (which could be seen in the video posted a few days ago). We celebrate brotherhood (in our case sisterhood) and joy in this editorial made especially for this date that fills us with emotion. The color palette for both was in black and white, timeless combination that reinvents itself each season with new prints, mix with each other and also some overlaps. Each dress represent a bit of our personality, different but complementary. So on this day (and not only) celebrate the joy and love with people you love the most. Now our Xmas By Desigual editorial completely…

Xmas is Here

Christmas spirit prevails in this time of the year. People tend to become more sensitive, and reflect on the year that is about to end. A balancing of all that has happened during the year, professionally and emotionally, gains and losses, mistakes and learning! There are so many feelings that Culture & Trend decided to celebrate friendship in this holiday season. We made an editorial with a friend, Vittoria Ottaviano, both in the holiday spirit by wearing Desigual. Each shows your personality and beauty in a different way, but always complementary. Actually, everything is more beautiful when you have friends around to celebrate and share emotions. IT- Lo spirito del Natale prevale in questo periodo dell’anno. Le persone tendono a diventare più sensibili, e riflettere sull’anno che sta per finire. Fare un bilancio di tutto ciò che è successo durante l’anno, professionalmente ed emotivamente, guadagni e perdite, errori e apprendimenti!…

Funny Patterns

Prints are dominating many winter collections. What are your favorite ones? Those funny certainly give it a more relaxed and modern to the look. Especially when the garments can be combined together, such as a jacket and skirt – that is in that case, today’s proposal -. The interesting part is that the pieces considered classics have been reinvented in a more contemporary, keeping the modeling, being only represented with funny and endless patterns. After all, face the low temperatures can be more fun than you might think, just choose the print that most represents you. A tip is to avoid hype and let the pattern “do alone” the production. Therefore, the best way out is to wear them with other pieces of sober colors like black, for example. Below you can check out the idea that this is the context: IT- Le stampe stanno dominando molte collezioni invernali .…