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origins of fashion shows

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Fashion Shots

The Haute Couture season has just over and the Prêt-à-porter will come in September, so I am going to propose you a mini-series of the most spectacular and contentious fashion shows in the history of fashion. Why? Because it’s a powerful communicative situation: it’s no longer a launch behind closed doors, for few selected clients and journalists from prestigious publications, but a real show, nowadays much more accessible for anyone intersted, as short as intense. The fact is that today it’s not only a way to share the mood of the collection, but also a powerful instrument to communicate with the public, to make people think.IT- La settimana Haute Couture di luglio è appena finita, e quella del Prêt-à-porter arriverà a settembre. Per ciò ho deciso di proporvi una mini serie in cui ripercorrerò i fashion show più spettacolari e controversi nella storia della moda. Perché? Perchè la sfilata è…