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IGNITE DUAL – PUMA

It’s the middle of summer in the northern hemisphere, and most people did exercise for several months for having a toned physique to show with swimwear. The exercises vary from person to person, since everyone has different goals and needs. We of Culture & Trend for this summer, we have prepared ourselves with Puma and its newest line of shoes: IGNITE DUAL, which offers more power, more flexibility and more comfort. The dual-material and dual-technology work to meet a variety of needs. Our series of exercises with IGNITE DUAL began with a warm-up at the gym founded by Madonna, Hard Candy, with the Olympic athlete advisory Gennaro Di Napoli, after we went to an outdoor run, to really feel the effects of IGNITE DUAL shoes. For the realization of the activities, we wore the colors inspired by the flag of Cuba, made by Puma for the Olympic Games. IT- È…

Rihanna Takes NYFW With Fenty x Puma

Rihanna is a star not only in the music, as well as in the fashion world. The singer assists – in front row – several fashion shows of famous designers. As well as having a particular style and much talked about, especially to her every public appearance. But it was last week, during the New York Fashion Week, that Bad Gal RiRi presented her first collection for Puma. The so called: Fenty x Puma follows a ’90s streetwear mood that married along with her personal style, in addition to this, the collection has been accompanied by new interactions of the capsule collection of shoes that Rihanna has signed for Puma last year. The collection featured a gothic theme with a variation modeling, ranging from tight to oversized.IT- Rihanna è una star non solo nel mondo della musica, come anche nel mondo della moda. La single assiste – in fila A…

What Are You Training For?

What is your goal? Go beyond? Faster? Be stronger? Well, Puma allows us to have more energy and courage to do and be that! Let me introduce you to Ignite XT, new training footwear, which must be part of your daily run or any exercise you do! You put energy in and Ignite gives it back. It is so important to move, running or even walking, dancing, fighting … Find a way, your way, to release energy, stress and feeling good about your body and mind. Draw a goal and not give up until you reach or overcome it, motivating wake up every day to be better than yesterday. Motivation and determination, words of great meaning, we must begin to bring them into our days and routine, to become invincible! #NoMatterWhat, Puma’s mantra that is inspiring people to train, to be faster, no matter what the challenges are. Put your…

1st Day of Milan Fashion Week

The Milan fashion week has officially started today (September 23). Let’s say that the day of Culture & Trend and everyone in the Italian city of fashion, started cold and rainy (I really mean it) … Actually as I’m writing this article, the rain continues to fall outside. The problem is not the cold itself, but the rain, which so impairs the appointments that a person has during the day, especially in this period of #MFW. But tomorrow, according to the weather we can enjoy a day without rain (pleaseeeee God)!!! During fashion week, people usually dares in their productions, as clothes and accessories more particular, it’s like a week where everyone enters into the game and plays (literally) with the world of fashion, risking even new styles. Our choice was very special, since we did not expect all this cold, a bit more informal under, and over a maxi…